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SalesDrive Blog
Sales candidate surrounded by assessment, interview, and reference cards, illustrating three sources of evidence for informed sales hiring decisions.
Sales Assessments

Do Sales Assessments Actually Work? Accuracy and Validity Explained

Some sales assessment tests work, and some don’t. A sales assessment works when it is validated against real job outcomes, measures characteristics relevant to the sales role you’re hiring for, and is used for the decision it was designed to inform. No assessment can tell you with certainty who will become a top salesperson. A good one improves your odds and helps you make a more informed choice. Yet, nearly every vendor will tell you their test is “validated.” What does that mean and how can you tell whether the research is useful to your hiring needs? You do not
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